Book (01 Mar 1993)
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Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.
| ISBN: | 9781559947602 |
| Publisher: | HarperCollins (Australia) |
| Imprint: | HarperCollins (Australia) |
| Pub date: | 01 Mar 1993 |
| Language: | English |
| Weight: | 91g |
| Height: | 184mm |
| Width: | 114mm |
| Spine width: | 20mm |
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