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20Th-Century Type

20Th-Century Type

New & Revised Edition

Paperback (11 May 2004)

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Publisher's Synopsis

Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples-more than two hundred of which are in color-the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.

This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field's historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.

About the Publisher

Yale University Press

By publishing serious works that contribute to a global understanding of human affairs, Yale University Press aids in the discovery and dissemination of light and truth, lux et veritas, which is a central purpose of Yale University. The publications of the Press are books and other materials that further scholarly investigation, advance interdisciplinary inquiry, stimulate public debate, educate both within and outside the classroom, and enhance cultural life. In its commitment to increasing the range and vigor of intellectual pursuits within the university and elsewhere, Yale University Press continually extends its horizons to embody university publishing at its best.

Book information

ISBN: 9780300100730
Publisher: Yale University Press
Imprint: Yale University Press
Pub date:
Edition: New & Revised Edition
DEWEY: 686.2240904
DEWEY edition: 22
Language: English
Number of pages: 215
Weight: 1089g
Height: 279mm
Width: 216mm
Spine width: 19mm