Publisher's Synopsis
When you think about the products and services you use from such prominent manufacturers as General Motors, Panasonic and Nestle or such leading cultural and commercial organizations as the Smithsonian Institution, Macklowe Properties and Saks Fifth Avenue, what visual images come to mind? Graphic design frequently defines and reinforces our connections to these businesses. Many of the most powerful examples have been developed by Graham Hanson Design, a New York-based graphic design firm that has served the business world for two decades. Now, Graham Hanson Design shares its insights in solving the challenges of the business world in branding and growth through this profusely illustrated book.
