Publisher's Synopsis
This book takes a revolutionary look at the transformation over the next 30 years by developments in information technology and biotechnology. The only companies to survive and succeed into the 21st century are those that grasp these new technologies and use them to restructure their whole attitude to business.;The authors argue that we are now in the Information Age - which has succeeded the Industrial Age, and that around the year 2020, will itself give way to the Age of Biotechnology. The authors argue that information is the core technology in today's economy, and that to survive all businesses must use the processes and techniques of information usage. The authors of this book use the example of sports teams as a form of mature businesses that have spawned a new generation of informationalized businesses and whose economic value outstrips that of the original sports. Teams are managed more like multi-billion dollar entertainment business, in which the sports team is the small core around which more larger information businesses are wrapped.;This book shows how to find the information "turbo-charger" within your business in order to gain and sustain a long term competitive advantage. It outlines management and organizational techniques to revitalize companies, using numerous examples and illustrations. S.David is the author of "Future Perfect" and W.Davidson is the author of "Managing the Global Corporation" and "The Amazing Race - Winning the Technorivalry with Japan".
