Publisher's Synopsis
Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It's not enough anymore to merely have goods on the shelf and open the doors on time every day. We all need to reinvent our businesses to keep them thriving and healthy. And, that is just what this book helps you achieve.
This unique marketing book continues to win awards year after year and remains a #1 Best-Seller in the Business Marketing genre. Highly praised by marketing experts and now in its ninth edition, this book offers more fun and easy marketing ideas exclusively penned for the calendar year 2017. Now you can grow your business with strategies built around wacky holidays, observed throughout the world, for the entire 2017 calendar year. If you missed the premier 2009 issue or want to complete your collection, all previous and unique yearly editions are available at http: //www.HolidayMarketingGuide.com.
As Weird & Wacky Holiday Marketing Guide is now read and used internationally I have decided to include International Independence Day listings and US State Fairs.
