101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Hardback (11 May 2004)

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Publisher's Synopsis

"Troy Waugh-'the rainmakers' rainmaker'-has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."
-Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP

Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms.

Order your copy today!

Book information

ISBN: 9780471651109
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 266
Weight: 586g
Height: 242mm
Width: 166mm
Spine width: 23mm