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£24.59
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ISBN: 9780195573565 - How Brands Grow How Brands Grow
Byron Sharp, Ehrenberg-Bass Institute

ISBN10: 9780195573565  ISBN13: 9780195573565
Publisher: OUP Australia & New Zealand
Format: Hardback
Publication date: 11 Mar 2010
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty... More

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ISBN: 9780195527988 - Viral Marketing Viral Marketing
Karen Nelson-Field, Byron Sharp (editor)

ISBN10: 9780195527988  ISBN13: 9780195527988
Publisher: OUP Australia & New Zealand
Format: Paperback
Publication date: 03 Oct 2013
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on... More

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ISBN: 9780195596267 - How Brands Grow. Part 2 Including Emerging Markets, Services and Durables, New Brands and Luxury Brands How Brands Grow. Part 2 Including Emerging Markets, Services and Durables, New Brands and Luxury Brands
Jenni Romaniuk (author), Byron Sharp (author)

ISBN10: 9780195596267  ISBN13: 9780195596267
Publisher: OUP Australia & New Zealand
Format: Hardback
Publication date: 19 Nov 2015
How Brands Grow Part 2 is about the fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book is for readers of the first 'How Brands... More

£75.60
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ISBN: 9780195590296 - Marketing Marketing
Byron Sharp (author)

ISBN10: 9780195590296  ISBN13: 9780195590296
Publisher: OUP Australia & New Zealand
Edition: Second edition
Format: Paperback
Publication date: 30 Nov 2017
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills... More

£16.89
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ISBN: 9781511383936 - How Brands Grow How Brands Grow
Byron Sharp, Daniel May (read by)

ISBN10: 9781511383936  ISBN13: 9781511383936
Publisher: Brilliance Audio
Edition: Unabridged edition
Format: Audio CD
Publication date: 05 Apr 2016
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty... More

£4.99
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ISBN: 9785001004028 - How Brands Grow How Brands Grow
Sharp Byron (author)

ISBN10: 785001004028  ISBN13: 785001004028
Publisher: Mann, Ivanov and Ferber
Format: Electronic Book
Publication date: 01 Dec 2016
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty... More

£115.95
Available for download

ISBN: 9780190310073 - Marketing Marketing
Sharp Byron (author)

ISBN10: 780190310073  ISBN13: 780190310073
Publisher: Oxford University Press Australia
Format: Electronic Book
Publication date: 15 Oct 2017
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the... More

£54.00
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ISBN: 9780190304935 - How Brands Grow How Brands Grow
Jenni Romaniuk (author), Byron Sharp (author)

ISBN10: 9780190304935  ISBN13: 9780190304935
Publisher: OUP Australia & New Zealand
Format: Hardback
Publication date: 07 Jan 2016
This value pack contains international best seller, How Brands Grow: What Marketers Dont Know and the follow up, How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables. This pack contains How Brands Grow: What Marketers... More

£68.83
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ISBN: 9780195573558 - Marketing Marketing
Byron Sharp (author), Katherine Anderson (author), Dag Bennett (author), Svetlana Bogomolova (author), David Corkindale (author), Nick Danenberg (author), Charles Graham (author), Nicole Hartnett (author), Rachel Kennedy (author), Marianthi Livaditis (author), Larry Lockshin (author), Karen Nelson-Field (author), Magda Nencyz-Thiel (author), Adrian Palmer (author), Anita Peleg (author), Erica Riebe (author), John Scriven (author), Anne Sharp (author), Herb Sorensen (author), Maxwell Winchester (author), Tiffany Winchester (author)

ISBN10: 9780195573558  ISBN13: 9780195573558
Publisher: OUP Australia & New Zealand
Format: Paperback
Publication date: 17 Jan 2013
Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. More