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Principles of Marketing

Principles of Marketing

13th Edition, Global Edition

Paperback (21 Oct 2009)

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Publisher's Synopsis

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Book information

ISBN: 9781408247099
Publisher: Pearson Education
Imprint: Pearson Education
Pub date:
Edition: 13th Edition, Global Edition
DEWEY: 658.8
DEWEY edition: 22
Language: English
Weight: 1558g
Height: 275mm
Width: 210mm
Spine width: 28mm

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