Yield Management

Yield Management Strategies for the Service Industries

Paperback (20 Mar 1997)

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Includes delivery to the United States

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Publisher's Synopsis

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

Book information

ISBN: 9780304338948
Publisher: Cassell
Imprint: Cassell
Pub date:
DEWEY: 338.4068
DEWEY edition: 21
Number of pages: 272
Weight: 480g
Height: 244mm
Width: 169mm
Spine width: 16mm