New edition with foreword by Glen Urban
Paperback (13 Jan 2015)
Save $3.12
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
| ISBN: | 9781137479174 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 13 Jan 2015 |
| Edition: | New edition with foreword by Glen Urban |
| DEWEY: | 658.514 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xx, 272 |
| Weight: | 452g |
| Height: | 157mm |
| Width: | 233mm |
| Spine width: | 14mm |
