Paperback (31 Dec 1995)
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A guide which contains everything required to develop and implement successful referenda campaigns. This work offers an analysis of capital referenda results since 1987. Chapters include: statistical information on referenda; campaign organization; market research; and campaign strategy.
| ISBN: | 9781555702243 |
| Publisher: | American Library Association |
| Imprint: | ALA Neal-Schuman |
| Pub date: | 31 Dec 1995 |
| DEWEY: | 021.7 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 248 |
| Weight: | 771g |
| Height: | 279mm |
| Width: | 216mm |
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