Why We Buy

Why We Buy The Science of Shopping : Updated and Revised for the Internet, the Global Consumer and Beyond

Paperback (30 Dec 2008)

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Publisher's Synopsis

Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.

Book information

ISBN: 9781416595243
Publisher: Simon & Schuster Paperbacks
Imprint: Simon & Schuster Paperbacks
Pub date:
DEWEY: 658.8342
DEWEY edition: 22
Language: English
Number of pages: 306
Weight: 260g
Height: 212mm
Width: 141mm
Spine width: 20mm