1st Edition 2015
Paperback (13 Apr 2016)
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781349499878 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 13 Apr 2016 |
| Edition: | 1st Edition 2015 |
| Language: | English |
| Number of pages: | 223 |
| Weight: | 308g |
| Height: | 214mm |
| Width: | 138mm |
| Spine width: | 17mm |
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