Why Johnny Can't Brand

Why Johnny Can't Brand Rediscovering the Lost Art of the Big Idea

2nd ed.

Hardback (04 Oct 2010)

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Publisher's Synopsis

Previous ed. published in 2005 by Portfolio.

Book information

ISBN: 9780982694169
Publisher: N.W. Widener
Imprint: N.W. Widener
Pub date:
Edition: 2nd ed.
DEWEY: 658.827
Language: English
Number of pages: 244
Weight: 431g
Height: 221mm
Width: 147mm
Spine width: 28mm