TRUST IS FUNDAMENTAL TO EVERY ACTION, EVERY RELATIONSHIP, EVERY TRANSACTION
AND IT MATTERS NOW MORE THAN EVER BEFORE...
In this ground-breaking book world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. We might have lost faith in institutions and leaders, but millions of people travel in cars with total strangers, exchange digital currencies, or find themselves trusting a bot.
We still trust: but not the way we used to.
If we are to benefit from this radical shift, we must understand how trust is built, managed, lost and repaired in the digital age. In the first book to explain this new world, Botsman provides a definitive guide of this uncharted landscape - and explores what's next for humanity.
'Brilliantly describes how the established trust framework is undergoing a radical transformation as digital technologies take root in every facet of our lives' Marc Benioff, Chairman & CEO, Salesforce
'Fascinating and well researched...every reader will gain new insights' Geoff Mulgan, Chief Executive, Nesta
'A rare book that will cause you to think deeply about your business, your relationships and your life' Don Tapscott, bestselling author of Wikinomics and Blockchain Revolution