Publisher's Synopsis
This manual provides writing instructors with additional notes on the psychology of persuasion which are often overlooked in many textbooks on the subject. It is also suitable for self-instruction. Based on their own needs and experience, instructors can supplement course content by designing individual and small-group activities based on the material presented. The manual begins with remarks on a variety of topics including question types, target profiling, and the instability of facts in persuasive discourse. The second half presents a model of argument for use in assignments. The manual concludes with notes on legislative proposals, refutations, and a simplified debate model for classroom use.
