Valuepack:Strategic Managament:Concepts and Cases/Principles of Marketing:International Edition

Valuepack:Strategic Managament:Concepts and Cases/Principles of Marketing:International Edition

Paperback (01 May 2008)

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Publisher's Synopsis

This Valuepack Consists of Principles of Marketing, 12/e by Kotler/Armstrong (ISBN: 9780137128273) and Strategic Management: Concepts and Cases, 11/e by David (ISBN: 9780131869493

Book information

ISBN: 9781408207208
Publisher: Pearson Education
Imprint: Pearson Education
Pub date:
Weight: 3164g
Height: 276mm
Width: 209mm
Spine width: 61mm