Paperback (20 Jul 2006)
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Suitable for the Principles of Marketing course, this title introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. It also includes: "OneKey CourseCompass", "Student Access Kit, Marketing, 7/e", "Student Study Guide, 7/e" and "Video Segments on DVD, 7/e".
| ISBN: | 9781405839181 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 20 Jul 2006 |
| Weight: | 2754g |
| Height: | 278mm |
| Width: | 226mm |
| Spine width: | 56mm |
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