Publisher's Synopsis
This pack contains 1 copy of Advertising & IMC: Principles and Practice (Global Edition) and 1 printed access card to MyLab Marketing + eText.
For introductory courses in advertising
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
- Automatically-graded assignments - saving you time.
- Unlimited practice - with practice quizzes and timed tests.
- A wide variety of interactives such as Podcasts, Videos, Power Points, Flashcards and iPod quizzes.
- Tools to prepare a marketing plan and master marketing metrics.
- Careers in Marketing section.
This product includes access to the eText.
The duration of access to MyLab Marketing is set by your instructor for your specific unit of study.
Note: MyLab Marketing is not a self-study product and should only be purchased when required by an instructor.
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