Universal Principles of Design

Universal Principles of Design 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Revised and updated Edition

Paperback (01 Jan 2010)

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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Book information

ISBN: 9781592535873
Publisher: Rockport Publishers
Imprint: Rockport Publishers
Pub date:
Edition: Revised and updated Edition
DEWEY: 745.403
DEWEY edition: 22
Sales rank: 15832
Number of pages: 272
Weight: 950g
Height: 260mm
Width: 222mm
Spine width: 19mm