UnMarketing Stop Marketing. Start Engaging

Revised and updatEdition

Paperback (28 Feb 2012)

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For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? 'UnMarketing' shows you how to unlearn the old ways and consistently attract and engage the right customers.

Book information

ISBN: 9781118176283
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: Revised and updatEdition
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: 251
Weight: 342g
Height: 225mm
Width: 161mm
Spine width: 19mm