Publisher's Synopsis
Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
- Why businesses need to embrace social media marketing
- Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
- Learning how to craft your business's social media strategy using today's formats
- How to leverage images and video in your social media outreach
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team
- Measure your social media outreach progress and improve your performance over time
