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Uber-Branding

Uber-Branding How to Create Desire Beyond Utility, Value or Reason - SAGE Video Forum

Book (15 Jul 2016)

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Publisher's Synopsis

J.P. Kuehlwein and Wolfgang Schaefer discusses branding and important marketing strategies. 'Uber brands' are the top brands that take risks and are progressive in their marketing strategies. Kuehlwein and Schaefer discuss the three main parts of branding: mission and myth, inclusion and exclusion and truth.

Book information

ISBN: 9781473990456
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.827
DEWEY edition: 23

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