Paperback (01 Mar 2008)
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Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often misunderstood even by some top executives, Jacky and Wilson cut to the chase and tell us what branding really is and why it matters. Kevin Chang, Director, National University of Singapore Business School
| ISBN: | 9789812613868 |
| Publisher: | Marshall Cavendish International (Asia) Pte Ltd |
| Imprint: | Marshall Cavendish International (Asia) Pte Ltd |
| Pub date: | 01 Mar 2008 |
| DEWEY: | 658.8 |
| Number of pages: | 192 |
| Weight: | 227g |
| Height: | 211mm |
| Width: | 137mm |
| Spine width: | 15mm |
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