The Tipping Point

The Tipping Point How Little Things Can Make a Big Difference

Paperback (01 May 2001)

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Synopsis

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Book information

ISBN: 9780316679077
Publisher: Little, Brown and Company
Imprint: Little, Brown and Company
Pub date:
Language: English
Number of pages: 288
Weight: 142g
Height: 107mm
Width: 172mm
Spine width: 20mm