The Secret Army

The Secret Army Leadership, Marketing and the Power of People

Paperback (06 Nov 2017)

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Publisher's Synopsis

The Secret Army provides compelling insights on leadership, marketing and the power of people in the often frustrating world of modern business.

Bringing together beautifully told stories, real-life examples, thorough research and the wisdom of credible business leaders, authors and thinkers, The Secret Army: Leadership, Marketing and the Power of People dives beneath the surface of modern corporate life to expose the hidden humanness that drives us. At first glance, it may seem like a book about business leadership with a marketing angle. It is. But it's more than that. At heart it's a book about people, about modern life, about corporate life; about living, not just surviving at work.

Called 'one of the most comprehensive and impressive leadership books… since Good to Great', it has been described by David Taylor, author of one of the fastest best-selling books of its time, as having 'an approach and a simplicity like no-one else I have ever read' and by Joe Pulizzi, founder of the Content Marketing Institute and author of five books as 'a wake-up call for those in leadership roles'.

You don't have time NOT to read this book and you should read it more than once.

Book information

ISBN: 9781544836348
Publisher: Megan Georgina Balarin
Imprint: Megan Georgina Balarin
Pub date:
DEWEY: 958.4092
DEWEY edition: 23
Number of pages: 248
Weight: 245g
Height: 198mm
Width: 129mm
Spine width: 13mm