Publisher's Synopsis
One of the "Most 2020 Books of 2020" - Washington Post
One of the Best Science Books of 2020 - The Times of London
One of the Best Science Books of 2020 - The Guardian
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.