The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit An Essential Guide to Successful Public Relations Practice

Second edition

Paperback (19 Oct 2017) | English

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Synopsis

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured  to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:

  • definitions of key terms
  • contemporary case studies
  • interviews with practitioners
  • handy checklists
  • practical activities and assignments.

By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138678675
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
Edition: Second edition
DEWEY: 659.2
DEWEY edition: 23
Language: English
Number of pages: xii, 417
Weight: 780g
Height: 245mm
Width: 175mm
Spine width: 20mm