Publisher's Synopsis
Capitalism is the greatest economic system the world has ever known - but capitalism is broken.
The Mission Corporation promotes a more enlightened form of 'contemporary capitalism': its Seven Declarations connect profit with purpose, align stakeholders' values with their actions and provide a roadmap for entrepreneurs and governments. Learn how to:
Connect the heart of a non-profit to the brains of a for-profit
Create a market-leading company based on mission
Ignite a culture within your company based on shared purpose
Make stakeholder values live within your actions as a business
