The Marketing Century

The Marketing Century How Marketing Drives Business and Shapes Society

Hardback (11 Feb 2011) | English

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Synopsis

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject during the period. The book follows a thematic structure, with each chapter focusing on different themes and written by different experts.

Book information

ISBN: 9780470660157
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 272
Weight: 552g
Height: 227mm
Width: 162mm
Spine width: 21mm