The Long and the Short of It

The Long and the Short of It A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry

Second edition, International edition

Paperback (01 Dec 2016)

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Publisher's Synopsis

The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

Book information

ISBN: 9781781256770
Publisher: Profile
Imprint: Profile Books
Pub date:
Edition: Second edition, International edition
DEWEY: 332
DEWEY edition: 23
Language: English
Number of pages: xiii, 257
Weight: 226g
Height: 131mm
Width: 198mm
Spine width: 24mm