Publisher's Synopsis
Turn your great idea into a profitable business
Many entrepreneurs are taking the risk of setting up a new business right now - but how many will survive? The Launch Handbook provides the tools, structure, direction and rocket fuel to give you the best chance of success in the new business space race.
This book will teach you how to:
Craft a product or service from scratch
Discover its optimal launch price
Ensure you have a 'Unique Selling Point' that lasts
Create a successful marketing strategy
Build a sales process that secures your future
