The Language of Global Success

The Language of Global Success How a Common Tongue Transforms Multinational Organizations

Paperback (06 Dec 2019) | English

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How one global organization's lingua franca mandate shaped the lives of its employees around the world

For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

About the Publisher

Princeton University Press

Princeton University Press

We seek to publish the innovative works of the greatest minds in academia, from the most respected senior scholar to the extraordinarily promising graduate student, in each of the disciplines in which we publish. The Press consciously acquires a collection of titles--a coherent "list" of books--in each discipline, providing focus, continuity, and a basis for the development of future publications.

Book information

ISBN: 9780691196121
Publisher: Princeton University Press
Imprint: Princeton University Press
Pub date:
Language: English
Number of pages: 200
Weight: 300g
Height: 157mm
Width: 234mm
Spine width: 12mm