Publisher's Synopsis
Keep. It. Simple. Stupid. After being laid off from her job as an instructor at a local college in the 1990s, and with no prior entrepreneurial experience, Connie Gorrell found herself at the helm of a thriving educational services company that catered to healthcare professionals. She knew that if her small business was to succeed, she needed to create unique, and simple, marketing strategies that would set her company apart from all others. She had little start-up cash and no idea what her marketing strategies would consist of, but she knew she had to try. The company quickly grew to expand services to include communities-at-large in addition to healthcare professionals from coast to coast and into other countries as well. Consumers today have far more choices available to them than ever. Making savvy marketing and advertising choices can be the difference between customer excitement about your business or indifference altogether. This book, The KISS System: Stress-Free Marketing Strategies to Boost Your Local Business on a Budget! will help you keep your business from getting lost in market saturation. The marketing strategies are customized to make it easy for any local business owner to have information that could change their life-and business-forever. Use it wisely and profit. -Learn straightforward, proven and profitable marketing strategies that any small or local business can implement immediately to become business royalty in the local marketplace. -Understand the lifetime value of just one of your customers. -Find out how to attract loyal customers and keep them coming back-Discover how to make your business more visible when consumers are looking for your product or services. Help them find you-not your competitors. The 'KISS Principle' DefinedKISS is an acronym attributed to aeronautical engineer Kelly Johnson. It is a design principle that stands for "Keep It Simple, Stupid." It was most noted by the United States Navy in 1960. The KISS principle states, in essence, that all systems work best when kept simple rather than made complicated. If it's stupid, but it works, it's not stupid. -Connie Gorrell
