The Influential Mind

The Influential Mind What the Brain Reveals About Our Power to Change Others

Paperback (02 Aug 2018)

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Publisher's Synopsis

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge


Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

About the Publisher

Abacus

Abacus

Abacus is home to some of the world?s most renowned authors, including Donna Tartt, Gore Vidal, Jane Gardam, Primo Levi and Beryl Bainbridge. In 2013, we celebrated our 40th anniversary with the reissue of 18 of our classic books ? a wonderfully diverse collection ranging from Douglas Coupland?s Generation X and Iain Banks? The Wasp Factory, to Tom Holland?s Rubicon and Alexander McCall Smith?s The No. 1 Ladies Detective Agency. Originally a non-fiction list with something of an ecological flavour, Abacus has evolved over the years to become one of the most renowned homes for quality fiction and non-fiction, and one with a particularly strong tradition in bestselling memoirs, notably Nelson Mandela's Long Walk to Freedom and historian William Woodruff's double No. 1 bestsellers The Road to Nab End and Beyond Nab End. Our non-fiction publishing grew further with the publication of books by some of the most influential writers in their fields, such as Tim Harford, Gillian Tett and Tom Holland, and our fiction publishing continues to go from strength to strength, driven by a new generation of novelists like Kevin Maher and A. D. Miller, who sit alongside global bestsellers like Anita Shreve and Candace Bushnell.

Book information

ISBN: 9780349140636
Publisher: Little, Brown
Imprint: Abacus
Pub date:
DEWEY: 158.2
DEWEY edition: 23
Language: English
Number of pages: xii, 242
Weight: 228g
Height: 179mm
Width: 150mm
Spine width: 19mm