Publisher's Synopsis
The Fundamentals of Creative Design provides an introduction to the key principles of creative design and takes the reader, step-by-step, through each stage of the creative process.With so much design vying for consumers' attention, getting noticed and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the fundamentals that are necessary to produce effective and eye-catching designs. It provides a working knowledge of design, including layout, format, type and image application.Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context.
