Publisher's Synopsis
Creativity is the engine for innovation, but too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. Natalie Nixon, an innovation strategist with a background in cultural anthropology, fashion, dance, and service design, says a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon believes humans are hardwired to be creative, so creativity is a competency anyone can develop. She defines it as a system grounded in curiosity and moving in and out of improvisation, intuition, and insight. The process of creativity combines wonder (inspiration, awe, audacity, and asking a lot of what-if questions) with rigor (discipline, practice, skill-building, and attention to detail). This book combines creativity tools and techniques with stories of individuals and businesses that have the courage to lead with creativity to innovate. If you are looking for ways to increase your individual or organizational creativity quotient, then look no further.
