Publisher's Synopsis
This best-selling book shows students how to apply key principles of effective communication - whether incorporating media, technology, or traditional face-to-face speech communication.
NEW TO THIS EDITION:
- Communication Unplugged feature encourages students to put their devices down and offers practical tips for communicating without the assistance of technology when needed.
- Career Frontier feature presents examples and suggestions for using communication skills to enhance career development.
- Original SAGE video brings concepts to life, featuring communication skills in action, career insights from professionals, and engaging sample student speeches.
- New contemporary examples and updated references throughout keep readers up-to-date with the latest scholarship and its application to everyday life.
- Stronger emphasis on the "dark side" of technology shows students how negative issues can be managed and brought under control.
KEY FEATURES:
- Assess Your Communication encourages students to engage in a self-inventory to prepare them for a variety of communication contexts.
- Communication How To creatively directs students to apply course content to real life situations.
- Make a Difference promotes student civic engagement and activism connected to chapter content.
- Ethical Connection emphasizes the importance of ethical communication.
