Publisher's Synopsis
This book takes aim at the most prominent defect in public opinion literature-the gaping imbalance between methodological concerns and virtually everything else. This is both a reference book and an anthlogy. As a reference source, it documents the leading non-methodological issues in polling. As an anthology, the book brings together for the first time the definitive non-methodological literature in public opinion research. Its nine chapters and 38 articles feature brisk, lively writing by the leading scholars and thinkers in public opinion: Mervin Field, Lou Harris, Seymour Sudman, Michael Wheeler, Burns Roper, Kurt and Gladys Engle Lang, Irving Crespi, and Floyd Fowler. With a postscipt by the editor.
