The Business of Getting Business

The Business of Getting Business The Digital Marketing Guide for Small Businesses

Paperback (06 Feb 2020)

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Synopsis

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Book information

ISBN: 9781912555604
Publisher: LID Publishing
Imprint: LID Publishing
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: 281
Weight: 390g
Height: 206mm
Width: 141mm
Spine width: 22mm