The Business Models Handbook

The Business Models Handbook Templates, Theory and Case Studies

Paperback (03 Jan 2019) | English

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Synopsis

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.

Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Book information

ISBN: 9780749481872
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: xx, 316
Weight: 518g
Height: 229mm
Width: 158mm
Spine width: 18mm