Book (30 Oct 2010)
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An important new guide to 21st century marketing management, by top London marketing consultant Barnaby Wynter. Based on a unique trademarked branding development tool developed for Saab in 1985 and now used by over 470 brands worldwide.
| ISBN: | 9781852526528 |
| Publisher: | Management Books 2000 |
| Imprint: | CAMRA Books |
| Pub date: | 30 Oct 2010 |
| Language: | English |
| Weight: | 300g |
| Height: | 210mm |
| Width: | 149mm |
| Spine width: | 12mm |
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