The Birth of Korean Cool

The Birth of Korean Cool How One Nation Is Conquering the World Through Pop Culture

Paperback (05 Aug 2014)

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Journalist Euny Hong uncovers the roots of the 'Korean wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by becoming the world's number one pop culture manufacturer.

About the Publisher



Picador publishes outstanding international writing, fiction and non-fiction, in both hardback and paperback, and has numerous prize winners on its list. Picador has established a reputation for literary fiction with a broad commercial appeal, groundbreaking non-fiction, (particularly, reportage, literary biography and memoir) and a formidable poetry list, which has consistently won many of the major prizes.

Book information

ISBN: 9781250045119
Publisher: Picador
Imprint: Picador
Pub date:
DEWEY: 306.095195
DEWEY edition: 23
Language: English
Number of pages: 267
Weight: 254g
Height: 211mm
Width: 142mm
Spine width: 20mm