Publisher's Synopsis
The world of Beverage Management is expanding and changing at a rapid pace.
The Beverage Service World: Alcohol & Non-Alcoholic Beverages and Their Role in Hospitality Operations provides readers with a comprehensive inside look at the latest developments in this exciting industry! It prepares readers to become knowledgeable professionals in the industry, providing the skills vital for the sale and management of beverage operations in hotels, restaurants, and bars. From fermentation to non-alcoholic beverages, and from management to industry trends, the publication covers a wide scope of topics within the field.
Additionally, it explores a variety of facets not often addressed in beverage management texts, such as the role of the customer in business success and the promotion of responsible drinking. Perfect for future managers as well as current professionals, The Beverage Service World provides timeless wisdom and cutting-edge insights into this fascinating arena.
The Beverage Service World:
- is perfect for both 2- and 4-year colleges.
- takes a four-segment approach: Introduction / History of the Beverage Industry and the Role of the Customer; The Basics of Fermentation and Distillation; Beverage Product Knowledge and Mixology; Management of the Beverage Operations.
- features novel information on ciders, hard ciders, hard sparkling waters, craft spirits, and more.
- combines up-to-date trade and consumer insights with foundational research.
