The Art of Advertising

The Art of Advertising

Hardback (06 Mar 2020)

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Synopsis

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

Book information

ISBN: 9781851245383
Publisher: Bodleian Library
Imprint: Bodleian Library
Pub date:
DEWEY: 741.6709034
DEWEY edition: 23
Language: English
Number of pages: 255
Weight: 1524g
Height: 248mm
Width: 224mm
Spine width: 25mm