3rd edition
Paperback (01 Dec 2019)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 72 hours
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
| ISBN: | 9780500292679 |
| Publisher: | Thames & Hudson |
| Imprint: | Thames & Hudson |
| Pub date: | 01 Dec 2019 |
| Edition: | 3rd edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 1130g |
| Height: | 240mm |
| Width: | 200mm |
| Spine width: | 30mm |
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