Technology and Customer Service

Technology and Customer Service Profitable Relationship Building - NetEffect Series

1st Edition

Paperback (03 Jun 2004)

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For courses in Technical Customer Service, Marketing, and Sales.

Addressing the use of current technology in building customer loyalty such as call centers, web pages, and customer relationship management (CRM), this easily readable text explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways. Techno-savvy readers will find this text provides a concise review of the mechanics and a liberal dose of application ideas. For those who are less familiar with technology, the material will teach basics needed to develop and sustain customer loyalty.

Book information

ISBN: 9780130989901
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 1st Edition
DEWEY: 658.812
DEWEY edition: 22
Language: English
Number of pages: 208
Weight: 340g
Height: 233mm
Width: 178mm
Spine width: 10mm