Publisher's Synopsis
In a Business World Driven by Technology Don′t Let you and Your Business Get Left Behind "This is a must read for today′s managers and technologists. It provides an understandable connection of the Internet, telecommunications, and computing technologies with the real world of business." Gerald Peterson, Member Board of Governors IEEE–SA, Past Chairman Standards Committee T1, Senior Manager Lucent Technologies – Bell Labs "In Tech Trending, Amy Zuckerman provides practical guidance to both those influencing technology and those still trying to cope with technology′s rapid rate of change and tremendous impact on global businesses. Most importantly, she stresses the need to manage change and how to respond to the very real needs of people who need help in adapting to new technology. Tech Trending is simply a must–read for any business manager." Kevin R. Fitzgerald, Editor–in–Chief/Associate Publisher, Supply Strategy "An extremely well written, easily understandable introduction to the future. If you don′t know where to start, start here." Steve Oksala, Vice President of Standards for the Society of Cable Telecommunications Engineers and former Director, Standards and Regulatory Compliance, for the Unisys Corporation. "For the business professional, the rapid changes in information technology can be hard to manage and even harder to predict. Tech Trending provides the necessary tools, skills and knowledge to help the reader easily master the tech hurdles of the next decade. From wireless and B2B, to transportation and logistics, it′s all right here for the novice and seasoned IT pro. Amy Zuckerman is truly a leading business technology guru of the 21st century." Rikki Lee, Consultant, Wirelesslee "As a tech trending laggard, I found Amy Zuckerman′s book an intelligent, refreshing, efficient and most of all, understandable, examination of things I need to know to navigate the future. I know I need to keep up with technological innovation and this is one book I expect to return to frequently to remind myself how to reap technology′s benefits." Mary Case, Director, Quality Management to a Higher Power
