Start With Why

Start With Why How Great Leaders Inspire Everyone to Take Action

Paperback (06 Oct 2011) | English

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Synopsis

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

About the Publisher

Penguin Books

Penguin Books

The first ten paperback Penguin books appeared in 1935 costing 6d each (the price of a packet of cigarettes). Since then the Penguin list has developed enormously, but still aims to bring the best writing to the widest possible audience. Penguin Paperbacks now range from Booker Prize-winning contemporary authors, to mass market bestsellers, with successful history, biography and general non-fiction as well.

Book information

ISBN: 9780241958223
Publisher: Penguin Books Ltd
Imprint: Penguin Books
Pub date:
DEWEY: 658.4092
DEWEY edition: 23
Language: English
Sales rank: 2805
Number of pages: 246
Weight: 184g
Height: 130mm
Width: 197mm
Spine width: 17mm