Simplexity

Simplexity The Simple Rules of a Complex World

Hardback (09 Aug 2007)

Not available for sale

Includes delivery to USA

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Other sellers available

Synopsis

Why does kicking the TV work?
What can the US military learn from the lowly bacterium?
Why are the instruction manuals for cell phones incomprehensible?
How does a spark of a single virus trigger an epidemic that claims millions?

In recent years, cutting-edge studies in fields such as economics, genetics, stock-market analysis and child development have hit on a startling new theory - 'simplexity'. To put it simply, simple things can be more complicated than they seem, and complex things more simple. The evidence is before our eyes: in your elaborate network of household plumbing actually run on a very basic mechanism, or the crystal paperweight on your desk, spectacular in its complexity.

As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. You'll never unknowingly whack the TV again and you'll understand just how much it means to smile at your child. Popular science journalist Jeffrey Kluger adeptly translates cutting-edge theory into a high-octane history of everything, which will have you rethinking the rules of business and pleasure. From the micro to the macro, Simplexity is a startling reassessment of the building blocks of life and how they affect us all.

Book information

ISBN: 9780719568114
Publisher: Hodder & Stoughton
Imprint: John Murray
Pub date:
DEWEY: 001
DEWEY edition: 22
Language: English
Number of pages: 244
Weight: 520g
Height: 240mm
Width: 161mm
Spine width: 24mm